During the traditional peak season of Christmas consumption, major brands engage in strategic gifting to celebrities and KOLs for enhanced publicity. According to admanGo, a total of 12,238 editorial content posts on Instagram featuring Christmas gifts were documented between November and December 2023. The primary focus of these posts was on gifts within Cosmetics & Skincare, Kay Tse ranked No.1 in number of Xmas gifts posts.
If you want to see more editorial content on IG or have any questions about the report, please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0.
Xmas Gifting Campaigns on Instagram (Nov-Dec 2023)