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According to the total IG Branded Content Adspend monitored by admanGo, the IG KOLs who ranked top 5 were Elva Ni, Sammi Cheng, Hins Cheung, Grace Chan and Karen Mok.

1. Elva Ni
IG Followers: 835K
Branded Content: APM Monaco, Dior……

2. Sammi Cheng
IG Followers: 908K
Branded Content: Titika Active HK, KENZO……

3. Hins Cheung
IG Followers: 1.15M
Branded Content: Vacheron Constantin, Tefal HK……

4. Grace Chan
IG Followers: 765K
Branded Content: Olay HK, Pampers HK……

5. Karen Mok
IG Followers: 254K
Branded Content: Vivienne Tam, SHIATZY CHEN……

*IG Followers as of March 2024
**IG KOL Branded Content Adspend” is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms

Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.

Top 5 KOL with the Highest IG Branded Content Adspend (Jan – Mar 2024)

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